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  1. The 2017 Barbie® Fashion Model Collection just got a dose of high voltage glamour with a regal twist. This year, the sublime Blue Chiffon Ball Gown Barbie® Doll, part of the “The New Classics” theme, appears in a floor length ice blue chiffon evening dress, perfect for an exclusive formal event. C… Read More

  2. Nearly three years ago, Barbie® arrived on Instagram wearing “An easy denim look made chic with sunny accessories and of course, a pop of pink!” More than 1,000 posts later, and after millions of likes and comments from around the world, her favorites have been collected in The Art of @BarbieStyle, … Read More

  3. Hair! Long and flowing, short and sleek, and everything in-between, this was the hot fashion trend of the late 1960s. You could change your look whenever you changed your outfit! Barbie® embraced this trend and made it uniquely her own, and we’re celebrating this iconic fashion era with the 50th Ann… Read More

  4. Hair! Long and flowing, short and sleek, and everything in-between, this was the hot fashion trend of the late 1960s. You could change your look whenever you changed your outfit! Barbie® embraced this trend and made it uniquely her own, and we’re celebrating this iconic fashion era with the 50th Ann… Read More

  5. In the late 1960s, the hot trend was hair! From big hair to ever-changing hairstyles, even Barbie® embraced this mod fashion trend in 1967. She’s hard to come by for vintage collectors, but soon you’ll be able to get a 50th Anniversary Barbie™ Hair Fair Doll reproduction for your collection! Here’… Read More

  6. At three years old, she learned how to do a cartwheel. At age sixteen, she won the individual all-around competition for gymnastics! Now, we’re proud to honor Gabby Douglas as a Barbie® “Shero” and reveal the new Gabby Douglas Barbie® Doll. As the first woman of color to win an individual all-arou… Read More

  7. Wonder Woman™ is making another jump to the big screen - this time in a starring role! The first-ever live-action Wonder Woman movie arrives in theaters next month, but before then, Antiope™ and Hippolyta™are joining Wonder Woman in the Barbie™ Collection shop. To stay as true to the source as pos… Read More

  8. The third doll designed in partnership with The Andy Warhol Foundation has made the scene! BFC™ members get to go behind the red velvet rope three days early* for the opportunity to purchase the 2017 Andy Warhol Barbie® Doll.  The new collaboration follows on the heels of 2015’s Barbie® Andy Warho… Read More

  9. An iconic supermodel becomes an iconic fashion doll! Say “Zdravstvujtye!” (that’s a formal “Hello!” in Russian) to Natalia Vodianova Barbie® Doll, a stunning new collaboration with a fashion inspired by Louis Vuitton. Natalia is a true renaissance woman. In addition to her supermodel status, she’s… Read More

  10. Barbie® Quinceañera Doll is excited to celebrate a young woman's 15th birthday. Carlyle Nuera, Senior Designer for the Barbie™ Collection, is just as excited to share her with you! In this video, shot at Mattel’s Design Center, Carlyle explains the importance of a quinceañera in Latino cultures, d… Read More

  11. A striking new collaboration between Mattel and the Hudson’s Bay Company Collection debuts today in The Barbie™ Collection – the Hudson’s Bay® Barbie®! This fun and fashionable partnership presents a stylish, modern take on the instantly recognizable multi stripe design from the oldest company in No… Read More

  12. Infinitely elegant with just a wink of whimsy, the latest Barbie®-inspired collaboration for adult collectors has arrived – it’s a Charlotte Olympia™ Barbie® Doll! Charlotte Olympia’s founder, Charlotte Olympia Dellal, said, “This was a childhood dream come true to collaborate with Barbie!” And th… Read More

  13. Infinitely elegant with just a wink of whimsy, the latest Barbie®-inspired collaboration for adult collectors has arrived – it’s Charlotte Olympia™ Barbie® Doll! Charlotte Olympia’s founder, Charlotte Olympia Dellal, said, “This was a childhood dream come true to collaborate with Barbie!” And the … Read More

  14. The Barbie Look™ Barbie® Doll Music Festival, the new addition to #TheBarbieLook™ Collection, captures today's music scene in a festival-inspired ensemble with creative flair! Impressed by the trendy bohemian glamour worn at music festivals like Coachella, designer Bill Greening envisioned Barbie®… Read More

  15. Barbie® Doll Music Festival, the new addition to #TheBarbieLook™ Collection, captures today’s music scene in a festival-inspired ensemble with a refreshingly creative flair! Impressed by the trendy bohemian glamour worn at music festivals like Coachella, designer Bill Greening envisioned Barbie® d… Read More

  16. Classic Cocktail Dress Barbie® Doll heralds the spring season with refreshing sophistication and style. Wearing a unique take on timeless couture, she is poised to make an unforgettable impression at garden parties, receptions, and elegant cocktail-hour events! “She’s a welcome addition that conti… Read More

  17. Every globetrotting entrepreneur needs quick access to fashions with an executive flair! Bustling from airport terminals to boardroom meetings, today’s careerist depends on essential fashion staples that make great first impressions. With that in mind, the BFMC™ introduces Classic Camel Coat Barbie®… Read More

  18. Can't get enough of Wonder Woman™, Batman™, and Superman™? Check out these spectacular action photos, taken on sets constructed to look like the locations you'll see in the new blockbuster movie, BATMAN V SUPERMAN: DAWN OF JUSTICE™!   BATMAN V SUPERMAN: DAWN OF JUSTICE and all relate… Read More

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