Jump to content
Mattel's Barbie Community
Sign in to follow this  

Honoring a New Role Model: Alex Morgan Barbie® Shero Doll!

By Allen Voivod

Long before becoming co-captain of the U.S. women’s national soccer team, Alex Morgan demonstrated her winning attitude on and off the field. She has been honored as a Barbie® “Shero,” a woman who has broken boundaries to inspire the next generation of girls. The Alex Morgan Barbie® Shero Doll is a fitting tribute to her career and achievements!

From winning FIFA Women’s World Cup championships, to being named ESPY female athlete of the year, bringing home the gold with her team and appearing on the cover of Time magazine, Alex’s ability to excite her fans stretches far beyond the field. The honor of creating a "Shero" doll to celebrate her influence and accomplishments went to Barbie® Signature Lead Designer Carlyle Nuera, who brought his own unique talents to the project.

"I have to admit, I’m not a sports fan and my own athletic abilities are limited to non-existent, haha! But, when I got this project, I definitely knew who Alex Morgan was, especially in terms of her fight for equal pay for women soccer players," Carlyle reveals. "It’s of course great and exhilarating and humbling to work with someone that I'm a fan of. But regardless, it's about researching and honoring that person through how I design their Barbie."

[Learn more about her design in our "behind-the-scenes article!]

This collectible, fully posable Alex Morgan Barbie® Shero Doll wears a red, white, and blue soccer uniform featuring a jersey with her name printed on the back. Socks, shin guards, red cleats, and her iconic pink headband complete her winning look, and a soccer ball is included for re-creating Alex’s incredible on-field moments.

We often say that girls need more role models like Alex, because imagining they can be anything is just the beginning – actually seeing that they can makes all the difference. It's a statement we all feel personally and deeply, and it comes through in the work we do. Carlyle also had some additional motivation while designing this particular doll.

"It can definitely be surreal to see yourself in doll form, but my hope is that Alex herself will feel honored," Carlyle says. "Especially now that the Alex Morgan Barbie is available for others who are fans of and inspired by Alex, in particular, young girls. Alex recently gave birth to a daughter, so I also hope through this Barbie, Alex’s daughter can see how cool and inspirational her mom is."

The Alex Morgan Barbie® Shero Doll is available in our online shop now. She's a Black Label® doll, retailing for $29.99 with limit two dolls per order. She makes a great gift for soccer fans and collectors – and don't forget to get one for yourself to add to your own collection!



Sign in to follow this  

User Feedback

Recommended Comments

this doll looks terrible..........

Share this comment

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Add a comment...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...