By Allen Voivod
In 2020, Barbie® Signature tried something new, and fans all over the world joined in the fun! We offered you the chance to vote on the styling, fashions, and accessories for a new line of dolls – the @BarbieStyle Fashion Series. And now, the first doll in that series has arrived in the shop!
Having amassed over two million followers since its debut in 2014, @BarbieStyle on Instagram gives fans a glimpse into the daily life of their favorite fashion icon. With the @BarbieStyle dolls, fans had the opportunity to choose the looks they would want to own for themselves. "I have always been a believer in listening to our fans," says Barbie® Signature designer Linda Kyaw-Merschon, who led the project. "Of course, we won’t be able to do everything requested by our fans, but it’s important to really listen and hear it. Most people just want to have a platform to be heard, and this was one of them. We love the Barbie fans, and this is our tribute to them and our beloved @BarbieStyle channel."
In case you missed it last year: Barbie® fans were able to vote on hairstyles, outfits, purses, shoes, and more for four different dolls, via polls online and through the @BarbieStyle Instagram account. The winning selections were brought into further design for manufacturing, a process led by Kyaw-Merschon. Now, the first doll in the @BarbieStyle Fashion Series brings some of Barbie® doll’s most memorable looks to life.
"There are some minor edits we had to do to make certain pieces manufacturable that are considered standard," Kyaw-Merschon explains. "The big change I considered was to use a smaller-sized Barbie head versus the larger size we actually use on the channel. This is due to the overwhelming sentiment from our fans that they don’t like the larger sized heads. We hear you 😊."
This springtime-themed doll features on-trend pieces that fans can mix and match to style Barbie® doll for any occasion: a chiffon dress, “leather” jacket, classic tee, and a blazer and trousers in signature pink. Complete any look with a pair of cool trainers or black stilettos, a chic black clutch, cat-eye sunglasses, and a smart phone accessory.
Because the @BarbieStyle Instagram account features the global fashion icon in poses and styles all over the world, we wanted to make sure that fans who get these @BarbieStyle Fashion Series dolls can design their own photo-worthy moments. So we used the Made to Move™ doll body to help you create those moments with endless posing possibilities! The included doll stand will help with that as well.
Kyaw-Merschon also has some advice for your photo shoots. "Three things will get you through a big chunk of it: Perspective, styling, and lighting. They all take practice, and the more you study the wonderful work of others and go through your own trial and error, you will see those tiny shifts that can make a photo look flawless! Doll photography is not easy, and it is specific. It’s one of those things that practice makes perfect … and have fun with it!"
This first doll in the first-ever @BarbieStyle Fashion Series is on sale now for $100 in the online shop. She's a Gold Label® doll, and at the start of her availability, there will be a limit of three (3) dolls per person, so as many Barbie® and @BarbieStyle fans as possible can add her to their collections. (This limit is subject to change at a later date.)
She comes in specially designed packaging, too, but you know you'll want to take her out and start working your fashion shoot magic! Order this @BarbieStyle Fashion Series doll today, and plan your set designs while you wait for her to arrive at your door!