Jump to content
Mattel's Barbie Community

Get the First Doll in the @BarbieStyle Fashion Series!

By Allen Voivod

 In 2020, Barbie® Signature tried something new, and fans all over the world joined in the fun! We offered you the chance to vote on the styling, fashions, and accessories for a new line of dolls – the @BarbieStyle Fashion Series. And now, the first doll in that series has arrived in the shop!

Having amassed over two million followers since its debut in 2014, @BarbieStyle on Instagram gives fans a glimpse into the daily life of their favorite fashion icon. With the @BarbieStyle dolls, fans had the opportunity to choose the looks they would want to own for themselves. "I have always been a believer in listening to our fans," says Barbie® Signature designer Linda Kyaw-Merschon, who led the project. "Of course, we won’t be able to do everything requested by our fans, but it’s important to really listen and hear it. Most people just want to have a platform to be heard, and this was one of them. We love the Barbie fans, and this is our tribute to them and our beloved @BarbieStyle channel." 

In case you missed it last year: Barbie® fans were able to vote on hairstyles, outfits, purses, shoes, and more for four different dolls, via polls online and through the @BarbieStyle Instagram account. The winning selections were brought into further design for manufacturing, a process led by Kyaw-Merschon. Now, the first doll in the @BarbieStyle Fashion Series brings some of Barbie® doll’s most memorable looks to life.

"There are some minor edits we had to do to make certain pieces manufacturable that are considered standard," Kyaw-Merschon explains. "The big change I considered was to use a smaller-sized Barbie head versus the larger size we actually use on the channel. This is due to the overwhelming sentiment from our fans that they don’t like the larger sized heads. We hear you 😊."

This springtime-themed doll features on-trend pieces that fans can mix and match to style Barbie® doll for any occasion: a chiffon dress, “leather” jacket, classic tee, and a blazer and trousers in signature pink. Complete any look with a pair of cool trainers or black stilettos, a chic black clutch, cat-eye sunglasses, and a smart phone accessory.

Because the @BarbieStyle Instagram account features the global fashion icon in poses and styles all over the world, we wanted to make sure that fans who get these @BarbieStyle Fashion Series dolls can design their own photo-worthy moments. So we used the Made to Move™ doll body to help you create those moments with endless posing possibilities! The included doll stand will help with that as well.

Kyaw-Merschon also has some advice for your photo shoots. "Three things will get you through a big chunk of it: Perspective, styling, and lighting. They all take practice, and the more you study the wonderful work of others and go through your own trial and error, you will see those tiny shifts that can make a photo look flawless! Doll photography is not easy, and it is specific. It’s one of those things that practice makes perfect … and have fun with it!"

This first doll in the first-ever @BarbieStyle Fashion Series is on sale now for $100 in the online shop. She's a Gold Label® doll, and at the start of her availability, there will be a limit of three (3) dolls per person, so as many Barbie® and @BarbieStyle fans as possible can add her to their collections. (This limit is subject to change at a later date.)

She comes in specially designed packaging, too, but you know you'll want to take her out and start working your fashion shoot magic! Order this @BarbieStyle Fashion Series doll today, and plan your set designs while you wait for her to arrive at your door!

 

BarbieSignatureAdmin
  • Like 1


User Feedback

Recommended Comments

dealp19

Posted

Just grabbed her can't wait for her to arrive! This is THE Barbie Style doll that when you think Barbie style you think this face and haircut. Love her trendy fashions that I could realistically see someone wearing, we have enough glam in other collector lines imao. They look deceptively simple but up close you can see all of the details and I can't wait to see them in person. Not to mention the gorgeous packaging that will make it hard to pick between deboxing or not!

Link to comment
Share on other sites
Dec Blue

Posted

Saw she was available and grabbed as soon as I saw her. Can't wait to have her.

Link to comment
Share on other sites
Audrey'sGirl

Posted

I didn't realize she was gold label until I went to order her. I can't wait to get the other 3 dolls in the series! 

Link to comment
Share on other sites
MADONNAFAN

Posted

Love the packaging so much cant wait to get her in my hands. Look forward to more dolls in this line. 

Link to comment
Share on other sites
SPICY31

Posted

I guess she is sold out it's telling me find at retail.  Really and I am a signature member

 

Link to comment
Share on other sites
danaguy71

Posted

I ordered her as soon as she went on sale.......then shortly after got an email that she is now a "pre-order" and won't ship until June.  Why is that?  Did I miss something?  It does appear she is "sold out" at this point..............I"m thinking more will become available if there really was that much demand........

Link to comment
Share on other sites
danaguy71

Posted

She's available again......showing as pre-order this time..........

Link to comment
Share on other sites
Dec Blue

Posted (edited)

7 hours ago, danaguy71 said:

I ordered her as soon as she went on sale.......then shortly after got an email that she is now a "pre-order" and won't ship until June.  Why is that?  Did I miss something?  It does appear she is "sold out" at this point..............I"m thinking more will become available if there really was that much demand........

That's weird. I saw she was available midnight where I live and I ordered her then about seven hours later I got an email saying she was being shipped to me. Maybe see if she's available on Amazon still cause I saw she was supposed to be there too.

Edited by Dec Blue
Link to comment
Share on other sites
danaguy71

Posted

38 minutes ago, Dec Blue said:

That's weird. I saw she was available midnight where I live and I ordered her then about seven hours later I got an email saying she was being shipped to me. Maybe see if she's available on Amazon still cause I saw she was supposed to be there too.

I've had that happen with other dolls I have ordered in the past.  I'm wondering if they allot so many to be shipped out first........and then make more on demand and they become pre-orders because they aren't ready yet........the whole process is odd lol

  • Like 2
Link to comment
Share on other sites
danaguy71

Posted

Mine has actually shipped now too.........so odd..........

Link to comment
Share on other sites
MiKeY!

Posted

It's puzzling what's happening with the ordering process, I ordered 2 hours after they released her. She was "in stock" at the time. Next day, I get a pre order email saying she was pre-ordered which confused me. Then she gets back ordered. So, at this point, who knows? I have no idea...😑 weird...just weird.

Link to comment
Share on other sites
danaguy71

Posted

7 hours ago, MiKeY! said:

It's puzzling what's happening with the ordering process, I ordered 2 hours after they released her. She was "in stock" at the time. Next day, I get a pre order email saying she was pre-ordered which confused me. Then she gets back ordered. So, at this point, who knows? I have no idea...😑 weird...just weird.

I actually received mine today.  I was surprised.  She is really nice, its a great box too.  My only complaint is I don't like the jointed body.......but I'm old school like that lol

Link to comment
Share on other sites
MiKeY!

Posted

Glad you got yours! I'm looking forward to seeing what it looks like, whenever it comes along. I'm sure the box is really nice.😁

Link to comment
Share on other sites
TelekaToysCollector

Posted

I got this Barbie Style, love her gold cell phone also the jacket and the pink blazer and trousers, saludos desde Tijuana.

#TELEKATOYSCOLLECTOR 🥰 in You Tube

 

 181707366_128347742662617_8685025985907583995_n.thumb.jpg.4a52ac578d12558a2cc8e3bb025ee416.jpg

Link to comment
Share on other sites


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Add a comment...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


Want to hear from Barbie logo ?
Follow Barbie logo on:

THE MATTEL FAMILY OF BRANDS

×
×
  • Create New...