By Allen Voivod
They were an incredible hit when they debuted last year, a series of Barbie® dolls unlike any that fans of the brand had previously seen! The BMR1959™ Collection showcases how current trends influence the brand, and for 2020, a whole new set of bold designs has arrived in the online shop!
We asked Barbie® Signature Lead Designer Carlyle Nuera to tell us more about these latest additions. "Logo play is a tenet of the BMR1959 line, so in wave 2, I introduced the rainbow BMR1959 logo which uses every color in the palette," Carlyle says. "I also wanted to continue to play with fabrication. In the first wave, I used clear vinyl as a bomber jacket but in wave 2, I used vinyl again but as an inset on a windbreaker and on thigh-high boots. Color-blocking is also present in wave 2, but in a new way with mixed plaid pants."
So, what else is new with this second wave? "There’s two new developments: a new Petite Made-to-Move body and a new Ken face sculpt!" Carlyle reveals. "I know Barbie collectors have been wanting a Petite Made-To-Move body for a long time, and I’m so happy to finally deliver that. Now that that body exists, we can also use it in the design of future dolls. And the new Ken face sculpt features full lips and dimples! I named him the ‘Tate’ sculpt; Tate is my middle name. There are also collector favorite sculpts in this wave: Claudette, Midge/Diva, and Tango, done in new ways."
Let's take a look individually at each of the designs that celebrate Barbie® doll's fashion heritage in new, unique, and surprising ways…
First up, our BMR1959™ Barbie® Doll with the petite doll body wears a boxy houndstooth blazer over a neon co-ord set with a patent leather look. Her lilac hair is styled in bantu knots accented with baby hairs, and her nails are painted to match. Chunky yellow “dad sneakers” and logo door knocker earrings finish her look.
Next, our BMR1959™ Barbie® Doll with the tall doll body sports a color-block parka over her cropped tank and bike shorts. Bold details include green painted fingernails, statement eye liner, and clear vinyl thigh-high boots with a neon block heel. Chunky, '90s-inspired blonde streaks and logo hair clips frame her face.
Our BMR1959™ Barbie® Doll with the original doll body wears plaid color block jogger pants, a cropped tank, and a mesh jersey top with a rainbow logo graphic. Platform combat boots, rope twist pigtails, and a red bucket hat with allover logo print finish the look.
And last but not least, our BMR1959™ Ken® Doll pairs a black-and-white color-block hoodie with yellow logo tape track pants and white trainers. Bold accessories include silvery earrings, a hip bag with a rainbow logo graphic, and a translucent visor worn in his wavy red hair.
All four of these collectible fashion dolls are fully articulated and come with a special BMR1959™ logo doll stand for display. The specially designed, streetwear-inspired shoebox packaging is FSC®-certified and made from materials that have been responsibly sourced.
We also asked Carlyle what people thought of the first wave of dolls, and what his ambitions were for this second set. He told us, "The most rewarding feedback I received has been people feeling seen and represented by BMR1959, whether it was the skin tone of one of the dolls or the hair texture, but especially by the Ken with full face makeup! So many guys who are into makeup have reached out to me to say how appreciative they are to finally have a Ken that represents them. Some have even dressed up as that Ken or done makeup looks inspired by that Ken. I’m so touched by that! That’s the ultimate gratification for me as a designer. With the second wave of dolls, I hope people have those same kinds of emotions, of feeling seen and represented by things like the bantu knots and baby hairs, the doorknocker name earrings, the red hair and freckles."
All four of the new BMR1959® dolls are now available in the online shop. Express your own style and add the whole crew to your collection today!