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@BarbieStyle Fashion Doll Series: Vote on Outfits and Accessories for Four New Dolls!

By Allen Voivod


Since its debut on Instagram in 2015, the @BarbieStyle fashion blog has grown to over 2 million followers. Thousands of fans visit the feed every day to see what city Barbie® is visiting, what she’s planning, and to check out her latest look. Whether she’s setting fashion, beauty, or cultural trends, it’s no secret, Barbie® has style. Now it’s your turn to influence the influencer! Vote to bring your favorite @BarbieStyle-inspired fashions to life.

For the first time ever, you can choose which @BarbieStyle Instagram fashion becomes reality. Only four dolls will be chosen for the @Barbiestyle Fashion Doll Series, with one doll released per season in 2021, so make your vote count! The winning doll for each season will be manufactured by Mattel and available for purchase in the Barbie® online shop in 2021. Each doll comes with on-trend fashion separates and LOTS of accessories to create your own styles.

Here’s where @BarbieStyle followers and Barbie® collector fans come in. You get to vote on fashions, hairstyles, shoes, and everything in between.

Specifically, each doll will come with these items, which you’ll select from multiple choices:

  • One suit
  • One jacket
  • One dress
  • One pair of sunglasses
  • One handbag
  • Two pairs of shoes


Voting for the first doll in the @Barbiestyle Fashion Doll Series begins February 24th, 2020 and launches with none other than Barbie® herself. Check back throughout the year as polls open for three of her friends (one per season), and like Barbie®, the doll with the most votes will be put into production and available for online purchase in 2021.

Be sure to follow @BarbieStyle on Instagram as polls for the Spring Doll are open or click the button below to vote now!




Want more details? Read the sections below titled What Is the @BarbieStyle Fashion Doll Series? and How to Vote for the @BarbieStyle Fashion Doll Series, then vote for the Spring Doll today! And keep an eye on your email for future voting opportunities. (Make sure you're getting our emails by checking your email preferences. If you haven't signed up for our emails yet, just click here to get our email newsletter.)


How to Vote for the @BarbieStyle Fashion Doll Series Dolls

1. Save the calendar below to know when voting opens and closes for each doll design.

2. Membership is not required to vote. Simply click the “Vote Now” link above to be taken to the survey.

3. On the survey page, read the instructions, then place your votes. NOTE: You can only vote once per poll, and once cast, your votes cannot be changed – so consider carefully before placing your votes!

4. Be sure to check email and check in at Barbie® Signature after the polling closes to see the final results, and don’t miss your chance to be a part of a new series of Barbie® creations!

5. Be to follow @BarbieStyle on Instagram to keep up with the latest trends in the world of Barbie®!


2020 @BarbieStyle Fashion Doll Series

Voting and Sale Schedule*   




Spring Doll: Design Elements



Summer Doll: Design Elements



Fall Doll: Design Elements



Winter Doll: Design Elements




*Dates are subject to change.


What Is the @BarbieStyle Fashion Doll Series?

Barbie® Signature will manufacture and offer the four @BarbieStyle Fashion Doll Series dolls, created using design options pre-selected by Barbie® fans. Anyone can participate, and anyone can purchase the final produced dolls.

We will conduct four polls, each lasting one week, in which anyone may vote for their preferences of the offered choices. You may vote only once per poll. Be sure to vote before each poll closes!

After a poll is closed, the winning choices will go into further design to manufacture the doll. Placing your votes is NOT a commitment to purchase the resulting doll, and voting in the polls is not required to purchase the resulting doll.

Each doll will be available for purchase from Barbie.com approximately one (1) year after the related poll closes. Though these dates are subject to change, we anticipate the following:


Spring Doll #1: Available Q2 2021
Summer Doll #2: Available Q3 2021
Fall Doll #3: Available Q4 2021

Winter Doll #4: Available Q4 2021


Further details will be available when the dolls are offered for purchase.



Please note: The dolls, fashions, and accessories depicted in the voting images are design prototypes. Final production design, colors, and textures may vary slightly.




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