By Allen Voivod
Spring has started to bloom, and here at Barbie® Signature, we're ready for another kind of blossoming – the kind that includes new looks for the next doll in our @Barbiestyle Fashion Doll Series!
Late last year, we gave you the choice of Barbie® or Ken® as the fourth doll in this series. Thousands of fans voted and chose Barbie® to wear some of the hottest looks inspired by @BarbieStyle on Instagram. Voting is now open on the styling, fashions, and accessories for this doll – and your choices will define the winning doll to be manufactured by Mattel.
Since its debut on Instagram in 2015, the @BarbieStyle fashion blog has grown to more than two million followers. Thousands of fans visit the feed every day to see what city Barbie® is visiting, what she’s planning, and to check out her latest look. Whether she’s setting fashion, beauty, or cultural trends, it’s no secret: Barbie® has style.
Now it’s your turn to influence the influencer! Vote to bring your favorite @BarbieStyle-inspired fashions to life. You get to vote on fashions, hairstyles, shoes, and everything in between.
Be sure to follow @BarbieStyle on Instagram as polls for the fourth doll are open, and you can cast your vote there. You can also click the button below to vote now!
Want more details? Read the sections below titled What Is the @BarbieStyle Fashion Doll Series? and How to Vote for the @BarbieStyle Fashion Doll Series, then vote for the Summer Doll today! And keep an eye on your email for future voting opportunities. (Make sure you're getting our emails by checking your email preferences. If you haven't signed up for our emails yet, just click here to get our email newsletter.)
How to Vote for the @BarbieStyle Fashion Doll Series Dolls
1. Save the calendar below to know when voting opens and closes for each doll design.
2. Membership is not required to vote. Simply click the “Vote Now” button above to be taken to the survey.
3. On the survey page, read the instructions, then place your votes. NOTE: You can only vote once per poll, and once cast, your votes cannot be changed – so consider carefully before placing your votes!
4. Be sure to check email and check in at Barbie® Signature after the polling closes to see the final results, and don’t miss your chance to be a part of a new series of Barbie® creations!
5. Be sure to follow @BarbieStyle on Instagram to keep up with the latest trends in the world of Barbie®!
@BarbieStyle Fashion Doll Series
Voting and Sale Schedule*
Fourth Doll: Design Elements
*Dates are subject to change.
What Is the @BarbieStyle Fashion Doll Series?
Barbie® Signature will manufacture and offer the four @BarbieStyle Fashion Doll Series dolls, created using design options pre-selected by Barbie® fans. Anyone can participate, and anyone can purchase the final produced dolls.
We will conduct four polls, each lasting one week, in which anyone may vote for their preferences of the offered choices. You may vote only once per poll. Be sure to vote before each poll closes!
After a poll is closed, the winning choices will go into further design to manufacture the doll. Placing your votes is NOT a commitment to purchase the resulting doll, and voting in the polls is not required to purchase the resulting doll.
Each doll will be available for purchase from Barbie.com approximately one (1) year after the related poll closes. Though these dates are subject to change, we anticipate the following:
Spring Doll: Available Q2 2021
Summer Doll: Available Q3 2021
Fall Doll: Available Q4 2021
Fourth Doll: Available Q2 2022
Further details will be available when the dolls are offered for purchase.
Please note: The dolls, fashions, and accessories depicted in the voting images are design prototypes. Final production design, colors, and textures may vary slightly.