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2020 Barbie® Signature Doll Design Showdown: Vote for Your Favorite Prototype!

By Allen Voivod

 Earlier this year, thousands of Barbie® fans voted on design sketches to create the next doll in the Barbie® Signature Doll Design Showdown series. We took the top two sketches from that vote and turned them into prototypes! Now, you get to vote on your favorite, which will become a member-exclusive doll.

GTJ97_C_2021_074 (1).jpg

Check out the prototypes we created from the winning sketch designs below. These are the two vying for your votes!

Prototype #1:  

GTJ97_C_2021_035 (1).jpg

Prototype #2:

GTJ97_C_2021_048 (1).jpg


Now, all you have to do is click the "Vote Now" button below to support your favorite design! The prototype that receives the most votes in this round will win the Showdown, and go into further design for manufacturing and get ready to be made available for pre-ordering. 

Please note: Voting will be open to all Barbie® fans, who may vote only once per voting phase. But only Barbie® Signature Platinum and Gold Status members will be able to purchase the final doll. (Not a member yet? Learn more and join now!)

Want more details? Read the sections below titled What Is the Doll Design Showdown? and How to Vote for in the Doll Design Showdown for more details, then vote today! And keep an eye on your email to see which designs move on to the prototype phase. (Make sure you're getting our emails by checking your email preferences. If you haven't signed up for our emails yet, just click here to get our email newsletter.)




2020 Barbie® Signature Doll Design Showdown

Voting Schedule




1st Round: Design Concepts



2nd Round (Approx): Prototype Options




*Final voting dates subject to change. 

What Is the Doll Design Showdown?

Barbie® Signature will manufacture and offer the Doll Design Showdown winning doll, chosen from pre-selected designs and prototypes by Barbie® fans. Anyone can participate, but we will only offer this doll for sale to Barbie® Signature Platinum and Gold Status members.

We will conduct two polls, each lasting one week, in which anyone may vote for their preference of the offered choices. You may vote only once per poll. Be sure to vote before each poll closes!

When the final round of voting has been concluded, the winning choices will be used to manufacture the doll. Placing your votes is NOT a commitment to purchase the resulting doll, and voting in the polls is not required to purchase the resulting doll (but you must be a Barbie® Signature Platinum or Gold Status member to purchase the doll).

At a later date, we will offer the winning Doll Design Showdown doll to Barbie® Signature Platinum and Gold Status members. Orders will be taken for approximately 4 weeks, and we will produce enough quantities to match the number of orders we receive – every Platinum and Gold Status members will have the opportunity to order and receive one. This means the item is made-to-order; made-to-order items may not reach you for approximately one (1) year after placing your order. Further details will be available when the doll is offered.

Additionally, a minimum of 1500 pre-orders are required for the winning doll to go into production. If the minimum pre-order threshold is not met, the doll will not go into production, and all pre-orders will be refunded.

How to Vote in the Doll Design Showdown

1. Review the calendar above to see when voting opens and closes for the two phases.

2. Membership is not required to vote. Simply click the “Vote Now” link above to be taken to the survey.

3. On the survey page, read the instructions, then place your vote. NOTE: You can only vote once per phase, and once cast, your vote cannot be changed – so consider carefully before placing your vote!

4. Check in at Barbie® Signature after the polling phases end to see how the voting turned out, and don’t miss your chance to be a part of a new Barbie® creation!

Please note: The dolls, fashions, and accessories depicted in the above images are design concepts. Final production design, colors, and textures may vary slightly.







User Feedback

Recommended Comments

Not impressed with either of these. The Mermaid Enchantress doll from last year was 100x nicer than these. These look like little girl toys, not collector dolls.

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