By Allen Voivod
We have a winner in the first-ever Barbie® Signature Doll Design Showdown. Fans all over the world voted for her, but only Platinum and Gold Status members can pre-order her – and only for a limited time! Read on for all the important details. (Not a member? Join now!)
Barbie® Flight of Fashion™ is a Platinum Label® Doll that will retail for $120 in the online shop. The pre-order period lasts four weeks, from 8/17 to 9/14. During that time, we must receive pre-orders for at least 1,500 dolls for it to go into production. (If this minimum pre-order threshold is not met, the doll will not go into production, and all pre-orders will be refunded.)
Designer Angel Kent and the Barbie® Signature design team created a stunning prototype, and the final design that goes into production will mirror that prototype as closely as possible! There may be minor changes in things like the fabric texture or color used for the fashion, the texture or shade of the hair, specific details of the face paint, and other items. Aside from those potential edits, the doll you voted for is the doll you're going to get, and special packaging is being created for the occasion, too.
One other thing to let you know: The Doll Design Showdown winner is a made-to-order item. As such, it may not reach you for approximately one (1) year after placing your order.
We've shared the sections below titled What Is the Doll Design Showdown? and How to Vote for in the Doll Design Showdown in previous articles, and we'll leave them here for your future reference. Meanwhile, keep an eye on your email to be notified of updates on pre-orders, as well as news about the next Doll Design Showdown! (Make sure you're getting our emails by checking your email preferences. If you haven't signed up for our emails yet, just click here to get our email newsletter.)
What Is the Doll Design Showdown?
Barbie® Signature will manufacture and offer the Doll Design Showdown winning doll, chosen from pre-selected designs and prototypes by Barbie® fans. Anyone can participate, but we will only offer this doll for sale to Barbie® Signature Platinum and Gold Status members.
We will conduct two polls, each lasting two weeks, in which anyone may vote for their preference of the offered choices. You may vote only once per poll. Be sure to vote before each poll closes! (Learn more about the designer, Angel Kent.)
When the final round of voting has been concluded, the winning choices will be used to manufacture the doll. Placing your votes is NOT a commitment to purchase the resulting doll, and voting in the polls is not required to purchase the resulting doll (but you must be a Barbie® Signature Platinum or Gold Status member to purchase the doll).
In the final quarter of 2019, we will offer the winning Doll Design Showdown doll to Barbie® Signature Platinum and Gold Status members. Orders will be taken for approximately four weeks, and we will produce enough quantities to match the number of orders we receive – every Platinum and Gold Status member will have the opportunity to order and receive one. This means the item is made-to-order; made-to-order items may not reach you for approximately one (1) year after placing your order. Further details will be available when the doll is offered.
Additionally, a minimum of 1,500 pre-orders are required for the winning doll to go into production. If the minimum pre-order threshold is not met, the doll will not go into production, and all pre-orders will be refunded.
How to Vote in the Doll Design Showdown
1. Review the calendar to see when voting opens and closes for the two phases. (NOTE: voting is now closed.)
2. Membership was not required to vote. You would simply click the “Vote Now” link to be taken to the survey. (NOTE: with voting closed, the "Vote Now" link has been removed.)
3. On the survey page, you would read the instructions, then place your vote. (NOTE: You could only vote once per phase, and once cast, your vote couldn't be changed – so you had to consider carefully before placing your vote!)
4. Finally, you would check in at Barbie® Signature a few weeks after the polling phases end to see how the voting turned out. Now, don’t miss your chance to be a part of a new Barbie® creation, and pre-order the winner today!
Please note: The dolls, fashions, and accessories depicted in the above images are design prototypes. Final production design, colors, and textures may vary slightly.