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  1. By Allen Voivod  Last year, the first-ever Dia de Muertos Barbie® Doll captured the imagination of collectors all over the world. It was one of Barbie® Signature's most popular dolls in 2019 – so popular, in fact, that it inspired the start of a new tradition. Today, we're proud to reveal the 2… Read More

  2. By Allen Voivod We have a winner in the first-ever Barbie® Signature Doll Design Showdown. Fans all over the world voted for her, but only Platinum and Gold Status members can pre-order her – and only for a limited time! Read on for all the important details. (Not a member? Join now!) … Read More

  3. By Allen Voivod We have a winner in the first-ever Barbie® Signature Doll Design Showdown. Fans all over the world voted for her, but only Platinum and Gold Status members can pre-order her – and only for a limited time! Read on for all the important details. (Not a member? Join now!) … Read More

  4. By Allen Voivod The Gala’s Best™ Barbie® Doll is a Platinum Label® Doll that will retail for $175 in the online shop. On 8/10 Barbie® Signature Platinum and Gold Status members will have first access to add her to their collections, followed and then the general public on 8/12. At launch, there… Read More

  5. By Allen Voivod Long before becoming co-captain of the U.S. women’s national soccer team, Alex Morgan demonstrated her winning attitude on and off the field. She has been honored as a Barbie® “Shero,” a woman who has broken boundaries to inspire the next generation of girls. The Alex Morgan Bar… Read More

  6. By Allen Voivod   Barbie® The Best Look™ Gift Set is the penultimate entry in the Barbie® Fashion Model Collection – for 2020, and for the collection itself! This is the final year for the haute couture segment from Barbie® Signature, and with this set, Senior Director of Barbie® Design Ro… Read More

  7. By Allen Voivod   Our Wonder Woman 1984™ Barbie® Gift Set celebrates the return of Wonder Woman™ in the newest chapter of her epic story! These movie-inspired dolls shine the spotlight on the timeless romance of Diana Prince™ and Steve Trevor™. Wonder Woman 1984™ finds Diana living qu… Read More

  8. By Allen Voivod They were an incredible hit when they debuted last year, a series of Barbie® dolls unlike any that fans of the brand had previously seen! The BMR1959™ Collection showcases how current trends influence the brand, and for 2020, a whole new set of bold designs has arrived in the on… Read More

  9. By Allen Voivod   The Star Wars™ x Barbie® Collection, inspired by the films’ original concept art, re-imagines iconic Star Wars characters through a distinctive Barbie™ high-fashion filter. This year, four new dolls join our collaborative homage to the beloved space saga franchise: dolls … Read More

  10. By Allen Voivod In a curated collaboration bridging two cultural icons, Barbie® honors renowned artist Jean-Michel Basquiat! His prolific body of work played an essential role in elevating street art from the underground to gaining well-deserved acclaim in the upper echelons of the art world. J… Read More

  11. Welcome Barbie® Best To A Tea™ to the BFMC®!

    By BarbieSignatureAdmin, in News,

    By Allen Voivod  It's hard to believe, but it's true: After an incredible 20 years and producing more than 100 inimitable instances of haute couture, the doors of the Barbie® Fashion Model Collection's atelier are about to close. Before they do, we'd like you to welcome Barbie® Best To A Tea™ D… Read More

  12. By Allen Voivod   The Barbie® Inspiring Women™ Series pays tribute to incredible heroines of their time – courageous women who took risks, changed rules and paved the way for generations of girls to dream bigger than ever before. Today, we're excited to welcome three new role models into t… Read More

  13. By Allen Voivod   60 years. More than 200 professions. Barbie® has been breaking the "plastic ceiling" for decades, and Barbie® Signature is celebrating this aspirational series of dolls with a Barbie® 60th Anniversary Career Doll Limited Edition Bundle, available in the online shop beginn… Read More

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