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    By Allen Voivod   “She’s black, she’s beautiful, she’s dynamite!” That was the tagline for Black Barbie® Doll when she made her debut in 1980, and it's just as appropriate for our ruby anniversary tribute to this groundbreaking doll. Images and details below!     1980 Now check out the images of the 2020 Gold Label® 40th Anniversary First Black Barbie® Doll . As opp… Read More

  • Signature
    By Allen Voivod   First came the Unicorn Goddess™. Then came the Mermaid Enchantress™. Now, we're excited to introduce you to the final doll in our Mythical Muse™ Collection! Check out images of the Gold Label® Barbie® Dragon Empress™ Doll  below… The first two dolls in this fantasy collection, from Bill Greening and Amy Lee, respectively, both sold out in the online shop. So if yo… Read More

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    by Christopher Varaste   The success of the Barbie® brand is a remarkable achievement, greeted with much fanfare and media coverage. As then-CEO Bob Eckert put it, "We celebrated the 50th anniversary of the world’s most iconic doll – and the world celebrated with us. This incredible milestone for the Barbie® brand allowed us a unique platform to reconnect girls of all ages with the legac… Read More

  • Signature
    by Christopher Varaste   Barbie® is the Queen of Reinvention and she proved it year after year with new lines of exquisite dolls. Here’s a peek at some of the most coveted dolls from 2004-2008. 2004 Official Barbie® Collector’s Club Exclusive: The premiere online exclusive for club members of the Official Barbie® Collector's Club was Chinoiserie Red Sunset™ Barbie® Doll. Red S… Read More

  • News
    By Allen Voivod   60 years. More than 200 professions. Barbie® has been breaking the "plastic ceiling" for decades, and Barbie® Signature is celebrating this aspirational series of dolls with a Barbie® 60th Anniversary Career Doll Limited Edition Bundle, available in the online shop beginning 12/18 at 9:00am PT! You could technically consider her 1959 Original Teenage Fashion Model™… Read More

  • Signature
    By Allen Voivod Can you imagine having to choose your favorite careers when you've had more than 200 of them? Barbie® has been inspiring the young and young at heart to dream big and aim high for 60 years, and now, we're celebrating with a special bundle from across the decades. Check out the images of the Barbie® 60th Anniversary Career Doll Limited Edition Bundle below. The six dolls h… Read More

  • News
    By Allen Voivod   Mattel turns 75 in 2020! It's a major milestone, and as we look back, there are so many moments to celebrate, to be in awe of, and to cherish. Barbie®, for her part, is honoring this historic occasion with a vintage reproduction of the "doll that started it all" – the Barbie® Signature Mattel 75th Anniversary Doll. And for the first time ever, she's made with the Silkst… Read More

  • Signature
    By Allen Voivod If time flies when you're having fun, just imagine how supersonic the first 75 years have been for Mattel! Barbie® Signature is celebrating the occasion with a vintage reproduction of a doll that debuted in the 14th year of the company's history, and there's something brand new about her, too. Find out more after the jump! Check out the images of the Barbie® Signature Mat… Read More

  • News
    By Allen Voivod It may still be 2019 on the calendar, but at Barbie® Signature, it's time to start revealing dolls from next year's line! And what better way to get things going than with Best in Black™ Barbie® Doll, the first entry in the 2020 Barbie® Fashion Model Collection. Glamour, sophistication, timeless elegance – that's what the BFMC® is all about! For 20 years, Designer Robert… Read More

  • Signature
    "At $1.5 billion in annual sales, Barbie® remains the most successful toy of all time," Mattel stated in its 1999 Annual Report. "The 11 percent increase we saw for domestic Barbie sales in the 1999 fourth quarter demonstrates the success of a complete repositioning of the brand, the benefits of which will be further seen in 2000. Everything from logotype to packaging to the look and feel of the d… Read More

  • Signature
    By Allen Voivod Once more, with feeling! 2020 will be the final year for the Barbie® Fashion Model Collection. We're kicking off this swan song by sharing a sneak preview of the first doll in the series, exclusively for Barbie® Signature Platinum and Gold Status members. We're also revealing how many BFMC® dolls will be emerging from Robert Best's atelier in the new year. Details after the ju… Read More

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