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    By Allen Voivod Long before becoming co-captain of the U.S. women’s national soccer team, Alex Morgan demonstrated her winning attitude on and off the field. She has been honored as a Barbie® “Shero,” a woman who has broken boundaries to inspire the next generation of girls. The Alex Morgan Barbie® Shero Doll is a fitting tribute to her career and achievements! From winning FIFA Women’s … Read More
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  • News
    By Allen Voivod   Have you heard the news? Alex Morgan has been honored as a Barbie® “Shero,” a woman who has broken boundaries to inspire the next generation of girls. In this exclusive for Barbie® Signature, you'll get to see exclusive images from the making of the Alex Morgan Barbie® Shero Doll. We talked to Barbie® Signature Lead Designer Carlyle Nuera, who worked on this proje… Read More
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    By Allen Voivod  Earlier this year, we took a look back at the first five years of a collection that has changed the face of Barbie® style – the Barbie® Fashion Model Collection! This haute couture exploration of classic yet contemporary fashion, from Senior Director for Barbie® Design Robert Best, has made waves all over the world. In fact, the second five years of the collection cemented Ba… Read More
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    By Allen Voivod   Barbie® The Best Look™ Gift Set is the penultimate entry in the Barbie® Fashion Model Collection – for 2020, and for the collection itself! This is the final year for the haute couture segment from Barbie® Signature, and with this set, Senior Director of Barbie® Design Robert Best is going back to the very beginnings of Barbie® for inspiration. "I knew I wanted to … Read More
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    By Allen Voivod Earlier this year, we shared sketches of the third entry in the Barbie® Fashion Model Collection, which is actually a two-outfit set! It'll be arriving in the online shop soon, but today we're ready to jump from sketches to photographs of the Barbie® The Best Look™ Gift Set. If you're getting Dusk to Dawn™ vibes – that was the first-ever gift set in the BFMC®, back in 200… Read More
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    By Allen Voivod   Our Wonder Woman 1984™ Barbie® Gift Set celebrates the return of Wonder Woman™ in the newest chapter of her epic story! These movie-inspired dolls shine the spotlight on the timeless romance of Diana Prince™ and Steve Trevor™. Wonder Woman 1984™ finds Diana living quietly among mortals in maintaining a low profile and performing superheroic acts incognito. A chance… Read More
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    By Allen Voivod   Voting for the "Summer" doll in the @Barbiestyle Fashion Doll Series has begun! Only four dolls will be chosen for the series, with one doll released per season in 2021, so make your vote count! The winning doll for each season will be manufactured by Mattel and available for purchase in the Barbie® online shop in 2021. Each doll comes with on-trend fashion separates an… Read More
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  • News
    By Allen Voivod They were an incredible hit when they debuted last year, a series of Barbie® dolls unlike any that fans of the brand had previously seen! The BMR1959™ Collection showcases how current trends influence the brand, and for 2020, a whole new set of bold designs has arrived in the online shop! We asked Barbie® Signature Lead Designer Carlyle Nuera to tell us more about these l… Read More
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    By Allen Voivod Good news! The BMR1959™ Collection is returning for another season of style in 2020! It's the collection that celebrates the fashion heritage of Barbie® and showcases how current trends influence the brand. Get a preview of the new dolls here! Carlyle Nuera has expanded his vision of a series that captures the diverse looks found in today’s streetwear culture, curating en… Read More
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    By Allen Voivod In our experience, it's never too early to start thinking about the holidays, and everything that comes with them! The cool and crisp air, snowflakes falling gently to earth, accompanied by the warmth of festive feelings for family and friends – and fellow Barbie® fans, too. So today, we're excited to share images of the 2020 Holiday Barbie® Dolls with you! Get in the spi… Read More
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    By Allen Voivod As surprising as it may seem, 2020 marks both the 20th anniversary of the Barbie® Fashion Model Collection and the last year you'll see a new line of these elegantly chic Silkstone® dolls. Though the dolls are ultimately the vision of Senior Director for Barbie® Design Robert Best, a number of creatives at Barbie® Signature help to make Robert's visions become reality. I… Read More
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